That's a good start! The problem begins when they try to pack to much features into one single software package, because they have to make choices and set priorities. If that would not be a problem. Why do you think Adobe offer a production package and not a single software solution with all the tools? Because it's not smart. The same applies for marketing. It's not smart to market a product like DaVinci as an editor, like they have been forced to do now.